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It Started in Paradise is a British film of genre Drama directed by Compton Bennett with Jane Hylton

It Started in Paradise (1952)

It Started in Paradise
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Length 1h34
Directed by
Genres Drama
Themes La mode
Rating57% 2.879342.879342.879342.879342.87934

It Started in Paradise is a 1952 British drama film, directed by Compton Bennett and starring Jane Hylton, Martita Hunt and Muriel Pavlow. Set in the world of haute couture, the film was squarely aimed at female audiences. Its storyline of an established master of her craft being usurped by a younger, ruthlessly ambitious underling, who then years later finds the same thing happening to her – with a waspish male critic on hand throughout to provide a steady stream of acerbic, biting commentary – led inevitably to the film being dubbed the All About Eve of the fashion world.

It Started in Paradise was shot in Technicolor and is described by Hal Erickson of Allmovie as: "an unusually plush, Lana Turner-esque production to come from a British studio in the early 1950s".

Synopsis

In 1938, Mme. Alice (Hunt), chief designer of a famous London fashion house, has lost her touch. Where once she was the most sought after designer in the city, now her creations seem locked in the past and clients are looking elsewhere for modern fashions. She is persuaded by her senior assistant Martha (Hylton) that she needs a long holiday to recapture her creative inspiration. Once Mme. Alice has departed the fiercely ambitious Martha, who has been biding her time for several years, launches a coup, designing and presenting a range of up-to-the-minute garments which are a huge success with the fashion media and bring clients flocking back to the salon. The financial backer of the business is delighted with the upturn in profits; Martha is promoted to chief designer and Mme. Alice is quietly retired.

Actors

Jane Hylton

(Martha Watkins)Martita Hunt

(Mme. Alice)Muriel Pavlow

(Alison Greville)Terence Morgan

(Edouard)Ian Hunter

(Arthur Turner)
And :
Ronald Squire
Brian Worth
Kay Kendall
Dana Wynter
Trailer of It Started in Paradise

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Streaming / VOD

Source : Wikidata

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