The Beauty Inside is a 2012 social film developed by Intel and Toshiba. It's Intel and Toshiba's second social film since releasing Inside.
Directed by Drake Doremus and starring Mary Elizabeth Winstead and Topher Grace, the film is broken up into six filmed episodes interspersed with interactive storytelling that all takes place on the main character's Facebook timeline. It's Hollywood's first social film that gives everyone in the audience a chance to play the lead role throughout the story. The Beauty Inside won a Daytime Emmy Award for Outstanding New Approach to an Original Daytime Program or Series in 2013.
Every day Alex wakes up, he wakes up in a completely different body. He's the same person on the inside, but on the outside he's always someone new. And it's been happening for as long as he can remember. He shares his story through filmed episodes and real-time conversations with the audience. Audience members play Alex throughout the experience, both in filmed episodes and on his Facebook timeline, via photos and videos, adding to his narrative every step of the way.