Les docteurs Carl Rogers et Richard Farson mènent une séance de thérapie de groupe avec huit personnes: parmi eux trois hommes d'affaires, un étudiant en théologie, un professeur, un directeur d'école, une femme au foyer et un employé.
Titicut Follies portrays the existence of occupants of Bridgewater, some of them catatonic, holed up in unlit cells, and only periodically washed. It also depicts inmates/patients required to strip naked publicly, force feeding, and indifference and bullying on the part of many of the institution's staff.
Le cinéaste expose les traitements expérimentaux dispensés à 12 enfants atteints de troubles affectifs dans l’établissement de Warrendale, près de Toronto. Cet établissement, d’abord considéré comme novateur, s’est rapidement retrouvé au cœur de plusieurs controverses.
Farley, an advertising copy writer for the fictional Finster Cigarette Company, is dismayed by the medical establishment's successful campaign to link smoking with lung cancer. It dawns on Farley that one effective way to counter this campaign would be to promote the concept of being "too tough to care" about the hazards of smoking. So he launches an advertising campaign, complete with a compelling jingle, showing men such as dynamite workers and gas workers lighting up Finster cigarettes in situations that would be dangerous, suggesting that they are too tough to care about consequences.
In the film, ten friends, who are children with monkey faces and tails, plan on going to the park for a picnic. They all ride there on their bikes, but each one meets a different fate on their way to the park as a result of their failure to follow specific bike safety rules (like not making hand signals, not reading traffic signs, not riding with traffic, riding double, or riding on the sidewalk). One by one, each of the friends makes a mistake and suffers a horrible fate. In the end, only one of the friends (who not only followed all the bike safety rules, but is also a normal human, whose face is not shown until the very end) makes it to the park and eats all the food by himself. At the start of the PSA, Slim gave the human his picnic because it was large and the human had a rear basket. Seeing this, the others persuaded him to take their food, meaning he has it at the end. Thus, as the title says, "One got fat!" Three of the Monkeys are seen in hospital beds.